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How Linkedin’s New AI Job and Summarization Tools will Transform Marketing in 2023

Explore Linkedin's latest update, which introduces new AI tools for jobs, summarization, and more. Discover the power of Linkedin automation in 2023.

LinkedIn, the go-to place for professional networking, is upping its game with Artificial Intelligence (AI). The latest additions to its AI toolkit are aimed at making job searching and applying easier, plus enhancing how users interact with content on the platform. Here’s a sneak peek into these cool features:

LinkedIn Automation Tools: A Big Step for Job Seekers

LinkedIn is introducing a new premium feature that uses smart AI to help job seekers find the right positions. This feature is powered by 42 large language models combined with a huge knowledge graph filled with information about 67 million employers and a billion professionals.

Initially, a select group of premium users will get to use these features to explore industries, job opportunities, and even create the content needed to chase these opportunities. The AI will carefully analyze the user's feed to spot industry-related commentary or news, which could hint at or impact job opportunities, and highlight individuals in the user's network engaging in relevant discussions.

AI for LinkedIn: Rethinking Job Listings

LinkedIn's smart AI tools will take a good look at a job listing and provide feedback on how qualified a candidate is and what kind of competition they might face.

AI LinkedIn: Summarizing the Sea of Content

LinkedIn’s new AI features go beyond job hunting; they're set to change how users interact with content on the platform. Available only to Premium subscribers, these tools will check out the posts in a user’s feed—from commentary to articles—and highlight key opportunities in no time, saving users from the hassle of going through long articles, videos, and posts.

LinkedIn Marketing: Shaping Job Ads with AI

For employers, LinkedIn has rolled out AI-generated job descriptions, which include essential skills, allowing for a more complete view of the job listing.

Employers can further tweak these descriptions by adding specific skills and traits based on existing employee profiles or people within their network. This feature not only simplifies the job listing creation process but also enhances the quality and relevance of job ads on LinkedIn.

LinkedIn explains:

"Our new AI-powered experience will sift through your feed's content—from commentary to articles to conversations—and highlight pivotal opportunities for you...with just a click...in mere seconds. It aims to alleviate the burden of dissecting lengthy articles, videos, and posts, suggesting ways the content can benefit you. Thus, you can focus your valuable time on taking meaningful action."

Best Tools for LinkedIn: What's Next?

These AI-powered features show LinkedIn’s strong commitment to adding value for its users—whether they're job seekers, employers, or just there for the content. By automating and improving different parts of the LinkedIn experience, these AI tools are a big step towards a more user-friendly, efficient, and enjoyable platform.

The introduction of such smart AI tools shows LinkedIn’s ongoing push for innovation, aiming to keep the platform ahead in the professional networking world. The mix of AI in simplifying job searches, summarizing content, and shaping job ads shows how LinkedIn is using AI to create a more engaging and useful user experience.

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